Big News!

The inaugural Iowa Birth Resource Guide is here.

2015 Iowa Birth Resource Guide

This is a project we’ve been talking about since we founded IBO in 2012. We launched in July and were hopeful for a fall release; however, as inaugural projects go, there were many many twists and turns, more surprises than I can remember, and plenty of mistakes (and lessons learned). But today is a day to celebrate – it’s finished!

This resource guide turned out to be more than we could have imagined. The content – the informational resources – were always the highest priority for this publication and we are thrilled with the results. What we’ve created is a tool. At best, we’d like to think of it as a tool to promote social change when it comes to birth. Information is powerful and the results of getting all this diverse information, concisely and creatively in one spot has the potential to create a lot of change.

Here are a couple of sneak peeks.   

20141121_123505 20141121_123515 20141121_123525

 

 

 

So, the big question – How do you get your hands on one?

Distribution Plan

For starters, let’s be clear, this publication has been produced for the public for free. The advertising we sold funded this project, 100%! There are a little over 40,000 births in Iowa every year. We’d love it if every single person that gave birth had access to the information we’ve complied in this publication. We know it’s a lofty goal, but we like to aim big. That being said we were only able to print 6000 of these guides, not bad for our first year! All this is to say we don’t want these to sit in boxes and on shelves, we want them in the hands of the public. We plan to distribute/restock over the entire year – this is not a one time distribution.

Phase one: getting the guide into various regions of the state.

Here is a list of locations that we are shipping boxes to this week. Was this means, is that over the next week or two you’ll be able to make arrangements to pick-up some for yourself from these spots to pass on to your friends, clients, etc. We are looking at these spots as being mini-storehouses for the guide.

  • Cedar Rapids: Baby Time 4341 1st Ave SE, (319) 531-6401
  • SE Iowa (Mt. Pleasant): Michelle.Gossen@IowaBirth.org
  • Iowa City (Mother and Child Midwifery Clinic): 221 East College St, Suite 211
  • Cedar Falls / Waterloo: details coming
  • Central Iowa (Blessings Photography & Birth): 120 5th St., STE C, #202 , Valley Junction, West Des Moines
  • NW Iowa: Location Needed
  • SW Iowa: Location Needed

Phase Two: Small Business Distribution

Once we have a supply of the publication in the “corners” of the state we expect that other maternity care service providers (the doulas, the childbirth educators, photographers, lactation consultants, midwives, etc.) will stop by these locations to grab copies for their clients.

Phase Three: Big Box & Other Retail Outlets

Since this publication never existed before it wasn’t exactly an easy sell to some of the big stores – heck, it might have even been a tough sell for some of you! We know that most pregnant women are likely to shop at Target, Buy Buy baby, and other places. These stores often give out freebie bags to moms who register in their stores. We’d love it if the Resource Guide were one of the offerings in these type of bags. For this to happen we first needed to be able to show them what we were talking about. Now the Guides are real and tangible, we’ll be able to make a better “pitch.” In addition to trying to land the publication in these goodie bags, we’re also planning to bring them to general retailers like Hy-Vee stores and request that we put them in their free publication racks. We’ll keep you posted on the status of all of this.

Can’t wait (or aren’t able) to get to one of the regional distribution centers listed above to get your copies? We’ll mail some to you, but there’s a small catch (a request, really). We used all of our funds to get as many of these guides printed as we could. If you’d like a box mailed to you we ask that you please cover the cost of shipping and that you ensure that you are able to get the guides we mail to you out to the public. Here are the options we have (for now):

  • 50 guides (plus rack and business cards) – $15
  • 100 guides (plus rack and business cards) – $20
  • 200 guides only – $25

If you are interested in this option please use our paypal account (links below), you will be asked to provide your mailing address when you checkout.

We are grateful for your patience with this project. We are also grateful to those who generously funded this project, we’ll be thanking you in another post soon.

Mailing


Box of 50 $15.00 USD
Box of 100 $20.00 USD
Box of 200 $25.00 USD


 

We are grateful for your patience with this project. We are also grateful to those who generously funded this project, we’ll be thanking you in another post soon.

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